Regarding the smell
Make sure there is ventilation for the "waste area" which does not lead into the outhouse, but directly outside {1}. At the same time make sure that you have some sort of toilet lid that closes well, close to air-tight if possible, to prevent odours from the waste collecting in the outhouse {2}. In addition make sure that the outhouse is ventilated well to keep any remaining odours in check {3}.
While you are doing your business your behind will mostly form a "lid" which keeps odours away from you.
--> In my experience such a setup will make an outhouse a pleasant experience.
I don't think you need active ventilation - in my experience passive ventilation is enough, if planned correctly and the vent openings are in the proper locations.
{3}
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Covering the waste with sawdust or rock meal will also help to combat odours, and might help with composting / natural decomposition. I would only consider this if the smell becomes an issue though, and/or if the temperature (esp. of the waste containment area) are higher (e.g. in very hot climate, or not isolated in the soil, ...).
Regarding Hygiene
Obviously people should wash/clean their hands after doing their business.
- A sink with running water for washing hands is of course nice, but as you said there is no utilities setting one up will mean also setting up water storage and thinking about how to reach the needed pressure. All totally doable, but will be some effort.
- As an alternative a sink with some normal soap and just a large jug of water can do the trick as well, and be easy to implement, given there is a nearby place to refill. I'd suggest to not channel the drain into the waste pit, as you'll run the risk of filling it much more quickly...
- On the lowest possible end if water is scarce could be to simply provide some sanitary wipes (note that those won't compost in the toilet, so need to be packed out) or hand sanitiser.