There seems to be a book called Het paspoort by one Bruno Frank, but aside from that I can also find nothing relating to "Bruno paspoort."
There's a chance that they had in mind some private company that will handle the application on your behalf. I tend to doubt that such services exist in the Netherlands for passports, because passport applications must always be made in person.
I would therefore ignore that if I were you and just get (your friend) to the Marechaussee. First you might want to read this, which explains what your friend will need to present to obtain the emergency passport: Wanneer en hoe kan ik een noodpaspoort krijgen?
In brief, your friend will need evidence that he is traveling soon (such as the plane tickets), his existing expired passport, valid proof of identity (a driver's license is acceptable), and a recent photograph that meets the standards for passport photos.
There is also a link to a page listing the offices that issue emergency passports.
Some countries do not accept emergency passports, or accept them only with limitations (for example, the US requires you to have a visa with an emergency passport; you cannot use the visa waiver program/ESTA). The UK does accept them:
Emergency travel documents are issued by governments. They are usually for specific journeys. The [entry clearance officer] should normally consider them satisfactory documents for travel to the United Kingdom.