Agoda keeps saying "Someone just booked that room..."

Question

Agoda keeps saying "Someone just booked that room..." after I see a hotel and price that I like. It happened twice in a row tonight. I noticed I was doing this around before midnight till now 1:00am plus.

The price I saw was 331/night and then since it showed me the error, I went to my Agoda app on my phone and it was 452/night there!

Does this mean the website was showing me the "yesterday price" and now the price has increased?

Are they arbitrarily increasing prices since they know you are keen to book?

Answer 1

Since bookings in the hotel industry are fluid, it is normal for prices to rise when supply really becomes scarce.

But based on the experiences of my friends and mine, when we saw that the price had increased, we used to open the app on the mobile and the website version on the laptop at the same time to compare the prices.

If the prices are different, that's a way to create FOMO in marketing. That makes you book it immediately with a higher price (higher profit).

A similar situation also occurs on some apps or sites for comparing and booking cheap flights, which is not difficult to achieve with the algorithm.

Answer 2

Are they arbitrarily increasing prices since they know you are keen to book?

You can test it yourself by changing IP and using some incognito browser (or just changing device).

It sounds to me like some price that was available in the past and then was not anymore (but it could reappear in the future). As Kate commented, they probably default to "someone booked it!" to try to rush you into buying something. Agoda is full of nasty tricks to rush their customers to buy some accommodation: time pressure, fake discounts, etc. While Agoda is legit (they do book hotels at the agreed price, which of course only appears at the last page of the booking, and hotel descriptions typically match the reality), you can't trust anything they say about price, time and availabilities.

FYI, Can hotel booking companies make up any "original price" they want, or does the claimed original price have to be somehow grounded in reality? and here are some of the many other examples showing Agoda tricking customers: