This question is specifically for the UK travel agents, but I would assume the answer would be applicable everywhere.
I'm currently preparing to book a family holiday in Europe (probably Spain, Greece or Turkey). My perception of travel prices is that they have increased massively over the last two years, and I was wondering what the scope was for negotiation. I've heard from various web-sites and anecdotally that travel agents can be open to offers, although so far have never tried.
Typically, does a travel agent have discretion for dropping the price and, if so, by what kind of percentage? Alternatively, is this a more likely option if I contact the hotel directly?