TL;DR: No, however read below:
I am unaware of any formal guidelines on the subject.
I recollect that in previous versions of DS-160 (the form you file when applying for a B-1) there was a question similar to "have you ever applied for immigration benefits/intended to immigrate to the US?". New DS-160 Does not have this question.
There were multiple discussions on trackitt regarding the subject. The consensus was that application for a DV lottery does not constitute immigration intent. Reason is that somebody else might have submitted the application for you. There are known cases when applications were submitted en masse without applicant consent (Ukraine). Immigration intent starts with filing something immigration related which
1. required your signature/physical approval.
2. names you as a beneficiary
E.g. I-140 (not I-130), I-485/ DS-260 and similar.
I know 4 people playing the lottery and having little trouble obtaining B-1 visa.